About Food Thoughts
British baking,
THOUGHTFULLY MADE
Food Thoughts is a small, proudly British baking brand founded over 30 years ago and based in the North West of England. We create beautiful baking products using thoughtfully sourced, world-class quality ingredients, helping bakers achieve exceptional results every time.
Our story
Over 30 years
of better baking
How it all began…
Food Thoughts began in the 1980s with a single cocoa powder, created in partnership with Oxfam to bring the UK its first premium-quality, fairly traded cocoa.
Uncompromising quality
Since then, our range has grown to include Cocoa and Cacao Powders, Chocolate Chips, Cake Mixes and Frostings, but the thinking behind everything we make has stayed the same: exceptional quality, thoughtful sourcing and products made to deliver beautiful results.
Today
Today, owners Mark and Jason continue that philosophy from our home in the North West of England, with a shared belief that baking can be both beautiful and ethical.
What we believe
Spectacular results,
MADE SIMPLER.
Our mission is simple: to develop the best-quality home baking products that deliver exceptional, chef-quality results for everyone, from experienced bakers to first timers.
We thoughtfully source our ingredients and carefully craft our products so that the quality is already built in. All that’s left is the enjoyable part: making something delicious.
THOUGHTFULLY SOURCED
We choose ingredients for their quality, provenance and the people behind them.
THOUGHTFULLY CRAFTED
Our products are developed with care, expertise and a genuine love of baking.
THOUGHTFULLY DONATED
As a 1% FOR THE PLANET member, we pledge 1% of annual sales directly to approved environmental partners.
CAKE MIXES
CACAO & COCOA POWDER
CHOCOLATE CHIPS
FROSTINGS
We believe exceptional
baking starts with
EXCEPTIONAL INGREDIENTS.
Quality by nature
Better ingredients.
Better bakes.
From single-origin cocoa sourced from the Dominican Republic to carefully developed cake mixes and frostings, quality sits at the heart of every Food Thoughts product.
Our Organic Cocoa Powder, for example, is made using prized Fino de Aroma cocoa beans and selected from some of the world’s highest-quality cocoa.
Thoughtfully sourced
Better baking
should do better, too.
For more than four decades, Food Thoughts has supported cocoa farmers in the Dominican Republic through our commitment to fairly traded organic products, helping farmers receive a fairer price and work in safer conditions.
That responsibility extends beyond the ingredients we source. We are also a certified member of 1% for the Planet, committing 1% of our annual sales, not profits, to approved environmental organisations.
Our environmental partners
British baking
AT ITS FINEST
From everyday bakes to spectacular centrepieces, we’re here to make better baking a little easier, with ingredients and products you can feel good about using.
